Projects.
Projects.
Projects.
Website Design
I've completed an array of digital media projects for various clients in the hospitality space, which most recently includes this website redesign I spearheaded for Black Sheep Foods. With a simplified framework + updated photography, the message of what Black Sheep is and why you should be interested rings truer to the masses.
Collateral Design
In just the past year, I have led the creation of over 150 different pieces of marketing collateral for Black Sheep Foods. These have all helped to push the needle on sales + distributor networks, supported the awareness of events, reinvigorated packaging, onboarded new restaurant accounts, and so much more! I have relied on InDesign, Illustrator, Photoshop, and Canva to create designs with depth + clarity.
Content Creation
With a rolodex of 30+ social media accounts within the hospitality space, I have become an expert in the art of curating and communicating a brand's voice in an authentic + contagious way. Most recently I have grown Black Sheep's social accounts 150% since joining the team 1 year ago.
Event Management
From inception to fruition and everything in between, I have led the execution of 50+ consumer and brand events within the hospitality space. These have ranged from intimate gatherings to large industry-wide events which have given me a strong understanding of what goes into a successful event, and how to navigate the inevitable obstacles!
