Resume
Experience
2022 - Present
Black Sheep Foods
Product Marketing Manager
– Developed an integrated GTM strategy to drive SQLs + MQLs (restaurant and distribution partners) alongside the VP of Sales & Marketing.
– Collaborate daily with the field sales organization to design, build, and scale a set of repeatable GTM programs including, but not limited to, partner communications, internal branding, events, collateral design, and influencer/creator partnerships
– Own customer relationships for 50+ restaurant accounts. Hold responsibility for understanding the demands of their business + gathering insights to translate these needs into the broader marketing plan.
– Lead all digital marketing initiatives with ownership of online assets (web, social media, digital advertising).
– Black Sheep has raised 22M across two financings. Supported by Agfunder, Climate Capital, KBW, and Bessemer Venture Partners.
2021 - 2022
af&co.
PR + Marketing Account Manager
– Drove in-depth marketing efforts for 16 clients (including The Ferry Building, Gott's Roadside, James Beard Foundation, San Francisco Proper Hotel, alley & vine, and Kaiyo) in a fast-paced agency environment.
– Scope of client work included digital marketing, content creation, copywriting, reporting, events, creator partnerships, and social media management to build exposure and drive revenue.
– Launched new openings and products, targeting key stakeholders, partners, media, and consumers.
– Collaborated with the leadership team to draft new business proposals - developing objectives, bright ideas, and case studies - presenting and speaking to direct ROI with prospective clients.
2020 - 2021
Drizly
Corporate Account Specialist
– Handled all warm leads and successfully converted 96% of leads into active accounts.
– Increased average order size for new customers by 23% by understanding needs and recommending the right products.
– Served as primary contact for escalation and accountability to maintain relationships and grow sales.
– Led the onboarding + training program, including designing materials for new corporate account team members.
– Uber purchased Drizly for $1.1B in February of 2021
2019 - 2020
The Culinary Edge
Strategy Intern
– Created and designed storytelling content, menus, and presentation documents for 13 clients.
– Researched and developed marketing strategies. Identified competitive landscape & positioning opportunities.
– Worked closely with nationally recognized restaurant brands, First Watch, Starbird Chicken, Buffalo Wild Wings, Pacific Catch, and Tommy Bahama, to support internal tastings, recipe development, and analysis to dictate culinary, menu & experience strategy.
Education
2014 - 2018
Denison University
Bachelor's Degree in International Relations + Environmental Studies
During my studies at Denison University, I gained a solid foundation in research, analysis, and communication. I also had the opportunity to create my own concentration in my International Relations + Environmental Studies double major, which included a dissertation covering how food plays a role in shaping the identify of a nation.
2018 - 2018
Parsons School of Design
Graphic + Digital Design Certificate
To refine my graphic design skills, I completed a Graphic Design course at Parsons School of Design. The course covered the basics of graphic design strategy, as well as provided training in industry software such as Adobe Illustrator, Adobe Photoshop, Adobe Creative Cloud, and InDesign.
Skills & Expertise
As a seasoned marketer, I have developed skills in various areas including social media management, SEO strategy, email marketing, content creation, data analysis, project management, website design, collateral design, event management, creator partnerships, and more.